Google Cloud’s competitors are also highly popular public cloud providers. They are AWS and Microsoft Azure.

• AWS (Amazon Web Services)- Having started in 2006, it is the oldest and most established public cloud provider. It offers the widest range of tools and services. It also owns the biggest market share as it appeals to a huge customer base- from individual developers to major enterprises, and also government agencies.
• Microsoft Azure- It emerged in 2010, and is the second-largest public cloud provider. It is best suited for large enterprises and has proven effective for Microsoft-based environments. It has made it more efficient to build hybrid environments, and shift workloads from data centers to Azure.

• Live Migration- Live migration is one of the biggest advantages of Google Cloud. Neither AWS nor Microsoft Azure provides this benefit. It comprises the migration of virtual machines (VMs). As Google Cloud has such a large network, it can allow users to migrate their machines.

  So, with Google Cloud’s live migration feature, your website will be available and running even during hardware failures, system configuration changes, security-related updates, infrastructure and maintenance upgrades, etc.

• Commitment to Network Expansion and Constant Development- Even though Google Cloud already offers a large infrastructure, Google is still committed to developing its infrastructure and growing its global network even further according to its customers’ requirements.

  Their focus is on expanding to new locations and helping build a strong Google network. What this means for you as a user is that you’ll be able to offer increasingly powerful performance to more locations in the world.

• Optimal Security- With Google Cloud, you get the benefit of a security model that has been developed and improved for more than 15 years. This same system is what secures their best products and services, including their Search and Gmail.

  Google has a huge number of security professionals assigned to protect the data on servers. This means that all the data on Google Cloud is encrypted and Google is committed to securing its network.

  Additionally, we don’t just rely on Google’s security. We also provide our own 24/7 secure hosting by building on Google’s existing platform.

• Best Pricing Plans- Google Cloud Hosting plans are more affordable and offer better pricing plans compared to its competitors. It provides per sec billing plans and the user is not bound to their subscription and can stop the subscription or switch their plan any time they wish to.

  Azure does not provide this same benefit and offers only 5% discount for 12 months, that too on a prepaid basis. With Google Cloud hosting plans, pre-pay is not required and you can even try their free trial version. In the case of AWS plans too, Google Cloud offers more affordable hosting plans.

• Private Network- Users benefit a lot from Google’s private network as they get the best efficiency out of this network. A private network means that Google provides its own network to its customers so, they can exercise better control and scalability over the network.